With our experienced team of exhibition stand designers and builders on hand to help, we can offer a range of high quality exhibition stand graphics to suit your event needs. From tension fabric systems to graphic walls and printed panels, we can create it all for you.
EXHIBITION STAND GRAPHICS
At Showplace, we’re specialists in exhibition stand graphics, particularly tension fabric graphic systems. Tension fabric graphics are completely reusable, providing you with a cost effective, as well as environmentally friendly, promotional solution for your exhibition stand.
Additionally, we will store your graphics completely free of charge, so you can use them again at future events. Exhibition stand graphics from Showplace can be purchased as part of your stand package and are completely customisable to suit your business needs and attract visitors at any exhibition events or trade shows.
Things to consider when planning your exhibition graphics
When you’re planning an exhibition display at an event, it is important to be clear about your message, keeping in mind what you want to convey to the visitors to your stand. The answer to that question will drive many of your exhibition and design choices.
One of the best ways to ensure that your stand conveys your message effectively is through your graphics. Event organisers will usually inform you of the exact panel size that your graphics will need to be made to.
Your graphics can be split into three main types that will impact on the overall success and impact of your exhibition stand.
1 Distant graphics
Firstly, there are the graphics that your visitors will see from a distance. These tend to be big and bold to draw their attention and are often set at a height, showing no more than just your company’s logo. These graphics will catch people’s eye from across the show floor and become a landmark for them to head towards. Showplace’s striking tension fabric light boxes are particularly effective for grabbing people’s attention.
2 Mid-range graphics
When visitors start to venture closer to your shell scheme stand, maybe a few booths away and browsing at your competitors’ content, you can further grab their interest by using mid-range graphics. These are typically designed to be legible from anything between 10 and 50 feet. Content should still be kept brief, with only key details that are clear enough to be seen from some distance.
3 Close-up graphics
Finally, once the visitor has reached your stand, you can use short-range graphics to deliver more detailed information. These are high quality materials designed to be viewed up close so a greater volume of content can be included. Outline any relevant product benefits, features, and specifications. Placement is essential with short-range graphics; they are often positioned around eye level or slightly higher, making them as clear and easy as possible to read.
Why are exhibition stand graphics so important?
Your exhibition stand graphics are your first point of contact with your audience before you interact with them personally. It is important that you can display exactly who you are as a business, and the products or services you are offering, in a way that is clear and interesting.
Potential customers need to know that you are the best company to satisfy their requirements, better than any of your competitors present at the exhibition. The use of high-quality printed shell scheme panels and graphics with a professional finish can set you apart from the rest.
You may think that exhibition stand graphics will be expensive, but that is not the case. With our graphics being reusable, you won’t have to source new graphics for each and every event, so it’s a good investment if you’re planning to exhibit at multiple events. You can order your unique and tailored graphics alongside your exhibition stand, so you are fully ready for your next key event.
Contact our team today for more information on any exhibition stand graphics requirements you have for your next event; we provide a reliable service and are happy to help.
GET IN TOUCH
Get in touch to discuss your project with one of our specialists to find the solutions that fit your business and will bring you success with your exhibition space.
