It’s all about sports this summer, from the recent end to Wimbledon and the UEFA European Football Championships, to the beginning of the 2024 Olympics in Paris.
Showplace has extensive experience working with clients at sporting events, whether you are looking to provide a space for attendees to relax away from the athletic action or want to showcase your products at the side of the track, we have a range of event solutions that can be customised to your needs.
Take a look at some of the brands we have worked with at previous sporting events below:
Hurlingham Polo at the Coronation Cup
Hurlingham Polo were looking for a hospitality solution that included space for attendees to relax whilst also creating an eye-catching display for their debut clothing range at the Coronation Cup event. Showplace provided four structures which were subdivided into various themed areas using solid walling and tension fabric graphics. Through the installation of laminate flooring, gutter branding and shelving units, we transformed the space into a fashion forward store front, ideal for welcoming guests to browse the latest styles away from the hustle and bustle of the horse race.
Bremont at Henley Royal Regatta
Bremont utilised one of our 5m temporary structures to create a space to display their latest watch collection in collaboration with Henley Royal Regatta. This structure featured a domed roof, tension fabric graphics, laminate flooring and custom vinyl stickers applied to the external glass panels. Bremont provided their own furniture to cater for specialist activities within the structure, such as watch consultations, fittings and measurements, and decorative accessories were added to align with the nautical theme of the prestigious event.
Albert Bartlett at the Royal Highland Show
Comprised of six 6m structures, Showplace customised the 170m² space for Albert Bartlett at the Royal Highland Show, situated opposite the show jumping arena. Featuring branded canopies and integrated flags, the structure was subdivided into four sections using tension fabric graphics to create contrasting themed areas. Halfway through the event, the structure was refitted overnight and transformed from a corporate hospitality environment to an experiential public space for all attendees to enjoy, demonstrating the versatility of our event solutions.
Triathlon England at the British Triathlon Festival Liverpool
Triathlon utilised our 4.2m Falcon trailer to promote their brand and encourage people to take part in one of the many triathlon events they organise across the UK. The striking red graphics and branded flags allowed their trailer to be seen from all angles at the festival, and the open layout created a welcoming environment for guests to sign up for one of their upcoming races, whether they were an experienced triathlete or a novice to the sport.
Game, set and match
Not only do we supply solutions at sporting events, we can also transform our structures into sports facilities suitable for training and gym activities. In 2022, we worked with Team England at the Commonwealth Games to create a space dedicated to physiotherapy, team meetings, relaxation and recuperation.
Showplace’s temporary structures offered a blank canvas for Team England to customise to suit their needs. We installed specialist equipment, such as exercise bikes and sports massage tables, fitted laminate flooring, and applied tension fabric graphics to the interior walling to create an inspiring environment for the athletes throughout the duration of the sporting event.
In addition, the structures were powered by 75kWh battery systems, ultimately removing the need for a generator or fuel, providing a reliable and silent power source. Not only did this reduce C0₂ emissions by 100%, but the lack of noise also fostered a relaxing environment for the athletes throughout their busy schedules.
Team England were delighted with the final outcome of Showplace’s efforts, concluding that the structures were an excellent asset to their team:
“Under extraordinary conditions, Team England were hugely successful at the Games, and Showplace’s knowledge and expertise contributed towards this success. Showplace attended several site visits ahead of the Games, and remained professional, calm, positive, solution focused and reassuring whilst working with us to navigate through so many challenges and delays. Rob and his team had truly bought in to our campaign and joined forces with us to deliver something world class and something very special.”
Louise Mackey, Operations Director, Team England
Are you thinking of attending any sporting events or want to create a sports facility for your brand? Here at Showplace, we have over 35 years of experience in creating and building event solutions catered to your specifications, We work with a wide range of clients across the UK and Europe, using our expertise to ensure clients can effectively communicate their brands, products and services to stand out from the crowd.
Call us on 01789 262701 or email us at sales@showplace.co.uk to get the ball rolling with your sports solution today!
