The Showplace team is immensely proud to have once again supported the iconic brand, Breitling, at the world’s largest military air show, The Royal International Air Tattoo. This prestigious event, held annually at Fairford in Gloucestershire, opened its gates on 19th July, showcasing aircraft from across 25 nations both in the air and on the ground.
For the third consecutive year, Showplace was privileged to construct a visually impressive and expansive temporary structure for one of the show’s major sponsors, Breitling watches. This year’s structure, the largest we have built for Breitling to date, boasted a total footprint of 473m². It featured offices, kitchen facilities, storage space, a sales boutique, a decked activation area, and a rear VIP decked viewing platform. In addition, and new for this year, we were also tasked with providing a briefing room, which served as the home for the Royal Air Force (RAF) display team, The Red Arrows, for the duration of the event.
With over 35 years’ experience, our suitability for this project is clear. Showplace Ltd has established itself as a leader in providing premium and flexible temporary structure solutions to high-profile, luxury brands across all sectors. Our track record of delivering structures year-round, to an extremely high standard, is a testament to our team’s dedication and expertise.
We are also set apart by our commitment to sustainability and attention to detail. When fulfilling Breitling’s brief, we used reusable and recyclable internal and external graphics to complement the reusable structural frames. Environmentally conscious, with the benefit of bold imagery and striking branding, to ensure the build shone among surrounding exhibitors. From an experiential perspective, the blend of solid and glass walls, combined with air conditioning throughout, created a comfortable and relaxed atmosphere for the Breitling team and their many visitors.
One of the highlights of our collaboration was the construction of a walkway around a unique exhibit; the Breitling Orbiter 2. In 1998, the Orbiter 2 was the Breitling crew’s second attempt to circumnavigate the globe. Whilst it came to an unsuccessful conclusion with a controlled landing in Burma, the crew broke the record for the longest time spent in the air by a balloon and for the longest-ever non-stop unrefuelled flight, until they had a third attempt in 1999 when Orbiter 3 successfully flew non-stop around the world and consequently extended that record. Delighted that this remarkable piece of aviation history was brought to the event, our team built a functional walkway for guests to admire it up close.
As we reflect on another successful partnership with Breitling at The Royal International Air Tattoo, we are proud of our contribution to enhancing the experiences of Breitling’s visitors and guests.
Showplace Ltd remains committed to excellence, innovation, and sustainability, making us a desirable provider of temporary structures for brands like Breitling who seek top-tier products, services and project management for their events.
The market has been buoyant for Showplace in recent months. Showplace has had an extremely busy summer, providing temporary structures, event trailers and exhibition stand solutions to clients at more than 30 events for both new and existing clients, whilst concurrently managing a European merchandise tour for ACDC and a long running B2B product information tech rally roadshow for a global technology company, also across Europe.
As we look ahead to autumn, we are at capacity for September, providing solutions for clients at the following events: Babcock International, RWM Let’s Recycle, APF 2024, Tillage Live, DVD 2024, Solar and Storage, The Great Caravan Show, Vertikal Days, Cenex and EDS 2024, and Westmoreland County Show. October will also see us providing temporary structures at events across the UK, including: The Showman’s Show and No Dig Live, as well as for our annual work with Tattersall’s auction house in Newmarket.
For more information about how we can help you with your event requirements, please call our sales team on 01789 262701 or email sales@showplace.co.uk. Also, please feel free to continue to browse our website!
